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Endorsements and Reviews

“For years, I’ve selfishly attempted to hoard the wealth of knowledge that Monica Coates is now freely sharing in this long-needed book.  Her message is one that will contribute to the development, both natural and spiritual, of every artist and professional who desires to labor in the Gospel music industry.”

- E.J. Gaines, Founder/Editor of GospelPundit.com


“This book will be a really valuable resource to those embarking on, or considering, a career in our industry.”

-Beau Black, music journalist


“Monica Coates gives honest information and advice about what is required to be successful in Gospel music. If you want to be involved in the Gospel music ministry and business, you need this book.”

-Ken Pennell, President, EMI Gospel


“Monica Coates is the consummate professional whose experience, insight and willingness to share her knowledge will serve to educate anyone interested in a career in Gospel music.”

-Cheryl Moore, Marketing Executive/ Owner, M Agency


“I’ve had the honor of working with Monica Coates in the Gospel music industry for years now.  Her brilliance in balancing the business & ministry requirements of this unique genre is remarkable.”

-Carla M. Williams, Vice-President & General Manager, Fo Yo Soul Entertainment


“Monica Coates adeptly utilizes her varied experiences, record business savvy and spiritual anointing to offer a real-world tool for up-and-coming executives and artists in the Gospel music industry.  Monica tackles the age-old issue of understanding the fine line between industry and ministry in her book.  Her approach is both wise and practical.”

-Jojo Pada, Publicist/President, IgnitionPR


“Creative industries are purportedly filled with those who lean on the “creative” and err in their “business,” or vice versa.  Monica Coates is a brilliant example of a music executive whose coin shines just as brightly on both sides!  Coates seamlessly weaves her great love for music, with a deep knowledge and expertise that is only the result of a varied, extensive,  and tenured background in the field.  Coates’ information about music is invaluable and her passion for it is infectious!  This book is a must read!”

-Damon !  Willams, Sr. Director, Marketing, Verity Gospel Music Group/Sony Music Entertainment


“Monica Coates possesses the experience, intellect, and ‘straight - forward’ attitude to coach a project or artist in the right direction.  Her ability to hear the vision, then offer wisdom (spiritual and conventional) is admirable.  Monica has a heart to serve and pours herself into whatever she commits to.”

-Aaron Lindsey, Grammy and Stellar-award-winning producer/songwriter